Illuminas Global – Austin

Overview

At its core, market research is diagnostic– identifying the challenges and opportunities facing businesses. Market research can also be predictive, providing a forecasting tool for understanding potential market and customer reactions to business strategies. However, neither diagnostic nor predictive research innately yields actionable recommendations on what a company ought to do.

At Illuminas, we can help you transform your investment in market research into actionable programs that positively impact your marketing and sales strategy. Working with you and your team, Illuminas consultants can help you design marketing and sales strategies built around ground-breaking research, with the ultimate goal of driving lead generation, sales and brand loyalty.

No matter the scale or scope of your business challenges, Illuminas empowers you to make enlightened decisions that positively impact the relationships you have with your customers as well as the enhancements you make to your brand’s strategy. Our research can provide insight into your business, your customers, your brand, your marketing efforts – insights that ultimately help you measure and deliver increased returns on your marketing investment.

Brand

Awareness, attitudes and usage
Positioning and strategy
Reputation
Equity and value
Opportunities
Loyalty and satisfaction

Market

Opportunity sizing and analysis
Competetive analysis
Influencer analysis
Sales win/loss assessment

Product

Pricing
Concept testing
Product configuration
Product extension
Name and logo

Customer

Satisfaction and Loyalty
Lifetime Value Modeling
Attitude and Behavior Modeling
Advanced Segmentation