Areas Of Insight
Market Insight
- Which market categories have the greatest growth potential?
- Which market categories can we successfully compete in?
- What is the global market opportunity for my company, product, brand?
- What are competitors and media saying about my company, products or services, and what is the impact?
- How do we improve our win / loss ratio?
Solutions include: Opportunity sizing and analysis, Market demand analysis, Competitive analysis, Influencer analysis, Category strength and relevance tracking, Sales win/loss assessment, Media measurement and tracking, Market segmentation
Brand Insight
- How effective is our brand execution (image, experience, satisfaction, loyalty)?
- Which elements of our brand reputation should we focus on to improve purchase and loyalty?
- Which branding and advertising messages will have the most positive impact on our brand reputation?
- How much equity or value can we ascribe to our brand?
Solutions include: Awareness / attitudes / usage, Positioning and strategy, Reputation, Equity and value, Opportunities, Loyalty and satisfaction, Messaging and advertising development, Messaging and advertising effectiveness
Product Insight
- Can we capture additional share by launching product extensions or entirely new products?
- What product features and functionality should we add to increase share while improving margins?
- What should our brand strategy be? Which name and logo most effectively represent our brand values?
- At which price points do we optimize share of preference and profitability?
Solutions include: Pricing, Concept ideation, Concept testing, Product configuration, Product extension, Product optimization, Name and logo, Lead customer analysis
Customer Insight
- Who are our best customers and why do they prefer our products or services to our competitors?
- What drives certain customers to switch to a competitive offering?
- What is the financial impact of a lost customer?
- Which marketing and loyalty programs have the most positive impact on our customers?
- How do our branding and advertising programs affect customer loyalty?
Solutions include: Satisfaction and loyalty, Lifetime value modeling, Attitude and behavior modeling, Advanced segmentation
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Testimonials
“I can sleep nights when Illuminas is on the job.”
- Dr. Hernando Gonzalez, Ph.D.
Senior Manager, Corporate Market Research
Sun Microsystems
“We demand a lot from our partners, and Illuminas always delivers. They're really a partner, not a market research vendor. And we have a VERY short list of partners. They are in our Inner Circle.”
- Dr. Hernando Gonzalez, Ph.D.
Sun Microsystems
“Illuminas has the credibility. The others have the name. They know our business so well, it's as if they're actually in Cisco's Corporate Positioning Team.”
- Chris Beveridge
Cisco Systems
“Illuminas aims to please. They ramp up quickly; don't nickel and dime us to death. Ultimately, they want to get it right. They don't need hand holding, and that's very important to me. Plus, they make me feel like I'm their only client.”
- Leah Morrison
Cisco WebEx
“Illuminas takes critical business issues and translates them into powerful research.”
- JohnVolkmann
AMD
“MIT, Stanford, McKinsey, Harvard, Princeton and Illuminas - I put them all in the same category for research.”
- Chris Beveridge
Cisco Systems
“Illuminas is amazing at what they do.”
- Randy Burgess
Brand Strategy, Advertising & Creative Group Manager
VMWare
“Illuminas is on the short list for all research requests and proposals.”
- Yvonne Shu
Worldwide Marketing
Autodesk
“When you work with Illuminas, you get more than data. You get thought leadership.”
- Ron Ricci
VP of Corporate Positioning
Cisco Systems