Quantitative
We are experts in quantitative research
Illuminas believes that smart, effective research is one of the most important vehicles to help marketers make informed decisions that fuel growth and leadership. We work with each client to identify the key business issues facing their organization to develop custom research programs to help solve those problems. We have been utilizing various quantitative techniques to drive business decisions for more than a decade, and have developed best practices for design, deployment and analysis of data that will provide rich insight and actionable outcomes for our clients.
We have an extensive toolbox of methodologies available
We’ve spent years developing and perfecting a long list of proven quantitative methodologies, enabling us to design research that is a perfect fit for your business objectives, and to provide layers of rich information from which to make informed business decisions.
Some of our core quantitative strengths include:
- Market Segmentation
- Archetypal Analysis
- Cluster Analysis
- Ensemble Analysis
- Pricing and Product Optimization
- Price Sensitivity Meter
- Brand-Price Trade-Offs
- Conjoint (Choice, Adaptive, Ratings)
- Build-Your-Own Configuration
- Drivers Analysis
- Linear Regression(s)
- Categorical Regression(s)
- Structural Equation Modeling
- Importance and Perceptions
- Rating scales and ranking exercises
- MaxDiff
Click here to download additional information on our core advanced analysis techniques.
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Testimonials
“I can sleep nights when Illuminas is on the job.”
- Dr. Hernando Gonzalez, Ph.D.
Senior Manager, Corporate Market Research
Sun Microsystems
“We demand a lot from our partners, and Illuminas always delivers. They're really a partner, not a market research vendor. And we have a VERY short list of partners. They are in our Inner Circle.”
- Dr. Hernando Gonzalez, Ph.D.
Sun Microsystems
“Illuminas has the credibility. The others have the name. They know our business so well, it's as if they're actually in Cisco's Corporate Positioning Team.”
- Chris Beveridge
Cisco Systems
“Illuminas aims to please. They ramp up quickly; don't nickel and dime us to death. Ultimately, they want to get it right. They don't need hand holding, and that's very important to me. Plus, they make me feel like I'm their only client.”
- Leah Morrison
Cisco WebEx
“Illuminas takes critical business issues and translates them into powerful research.”
- JohnVolkmann
AMD
“MIT, Stanford, McKinsey, Harvard, Princeton and Illuminas - I put them all in the same category for research.”
- Chris Beveridge
Cisco Systems
“Illuminas is amazing at what they do.”
- Randy Burgess
Brand Strategy, Advertising & Creative Group Manager
VMWare
“Illuminas is on the short list for all research requests and proposals.”
- Yvonne Shu
Worldwide Marketing
Autodesk
“When you work with Illuminas, you get more than data. You get thought leadership.”
- Ron Ricci
VP of Corporate Positioning
Cisco Systems