Arthur Aguirre
Arthur is the Director of Marketing Sciences, responsible for managing all aspects of marketing sciences at Illuminas. In this capacity, he ensures the successful processing and analysis of all research projects, manages a comprehensive data quality assurance initiative, assists in the development / management of sample frames, and provides advanced analysis and data-driven insight to custom research projects. Arthur has been transforming data into actionable assets and ensuring the growth of Illuminas’ marketing sciences capabilities since 2004.
Prior to joining Illuminas’ marketing sciences team, Arthur served in the public sector where he contributed to the design and analysis of quantitative and qualitative research studies to inform public policy. He has over ten years of experience utilizing today’s most widely used open source and enterprise analytics packages, and continually evaluates new products and techniques that contribute to Illuminas’ comprehensive set of research solutions.
Arthur earned an M.A. in business administration and research from CSU Sacramento and holds a B.A. in Psychology from CSU Sonoma.
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Testimonials
“I can sleep nights when Illuminas is on the job.”
- Dr. Hernando Gonzalez, Ph.D.
Senior Manager, Corporate Market Research
Sun Microsystems
“We demand a lot from our partners, and Illuminas always delivers. They're really a partner, not a market research vendor. And we have a VERY short list of partners. They are in our Inner Circle.”
- Dr. Hernando Gonzalez, Ph.D.
Sun Microsystems
“Illuminas has the credibility. The others have the name. They know our business so well, it's as if they're actually in Cisco's Corporate Positioning Team.”
- Chris Beveridge
Cisco Systems
“Illuminas aims to please. They ramp up quickly; don't nickel and dime us to death. Ultimately, they want to get it right. They don't need hand holding, and that's very important to me. Plus, they make me feel like I'm their only client.”
- Leah Morrison
Cisco WebEx
“Illuminas takes critical business issues and translates them into powerful research.”
- JohnVolkmann
AMD
“MIT, Stanford, McKinsey, Harvard, Princeton and Illuminas - I put them all in the same category for research.”
- Chris Beveridge
Cisco Systems
“Illuminas is amazing at what they do.”
- Randy Burgess
Brand Strategy, Advertising & Creative Group Manager
VMWare
“Illuminas is on the short list for all research requests and proposals.”
- Yvonne Shu
Worldwide Marketing
Autodesk
“When you work with Illuminas, you get more than data. You get thought leadership.”
- Ron Ricci
VP of Corporate Positioning
Cisco Systems