Andrew Elder
Andrew is the Senior Vice President of Marketing Sciences at Illuminas, where he is the primary methodological consultant on research design, sampling, statistical analysis, and interpretation of research results. He is recognized as a marketing sciences expert among international research professionals, and has designed and implemented advanced research projects that serve some of the world’s best known technology companies.
Andrew has presented at conferences across the globe, chaired an international conference on survey innovation, and tutored researchers at ESOMAR workshops. He has extensive experience in the areas of branding, market segmentation, conjoint analysis, and online survey methodology, and regularly issues findings in these subjects across a variety of industry publications.
Prior to joining Illuminas in 2000, Andrew spent five years as Director of Marketing Sciences at IntelliQuest, where he designed and analyzed a broad variety of research studies including TIMS™, a leading media planning tool for the technology sector.
Mr. Elder earned a B.S. in political science from Washington University in St. Louis, which he augmented with an M.B.A. in marketing from the University of Texas at Austin.
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Testimonials
“I can sleep nights when Illuminas is on the job.”
- Dr. Hernando Gonzalez, Ph.D.
Senior Manager, Corporate Market Research
Sun Microsystems
“We demand a lot from our partners, and Illuminas always delivers. They're really a partner, not a market research vendor. And we have a VERY short list of partners. They are in our Inner Circle.”
- Dr. Hernando Gonzalez, Ph.D.
Sun Microsystems
“Illuminas has the credibility. The others have the name. They know our business so well, it's as if they're actually in Cisco's Corporate Positioning Team.”
- Chris Beveridge
Cisco Systems
“Illuminas aims to please. They ramp up quickly; don't nickel and dime us to death. Ultimately, they want to get it right. They don't need hand holding, and that's very important to me. Plus, they make me feel like I'm their only client.”
- Leah Morrison
Cisco WebEx
“Illuminas takes critical business issues and translates them into powerful research.”
- JohnVolkmann
AMD
“MIT, Stanford, McKinsey, Harvard, Princeton and Illuminas - I put them all in the same category for research.”
- Chris Beveridge
Cisco Systems
“Illuminas is amazing at what they do.”
- Randy Burgess
Brand Strategy, Advertising & Creative Group Manager
VMWare
“Illuminas is on the short list for all research requests and proposals.”
- Yvonne Shu
Worldwide Marketing
Autodesk
“When you work with Illuminas, you get more than data. You get thought leadership.”
- Ron Ricci
VP of Corporate Positioning
Cisco Systems